/offers
設計「你到底在賣什麼」這件事本身——怎麼包裝價值、疊贈品、設計保證與稀缺感、命名，適合服務、課程、高價 B2B；純訂閱 SaaS 建議先看 pricing。
- 安裝次數
- 6.2 萬
- 專案星數
- 5.8 萬 ★
- 授權
- MIT
- 專案更新
- 2026-10-31
什麼時候用
覺得東西賣不動、想重新包裝方案時用；純訂閱定價交給 pricing，呈現方案的頁面交給 copywriting。
怎麼裝
npx skills add https://github.com/coreyhaines31/marketingskills --skill offers安裝前請先看過原文內容。中文說明是 AI 翻譯，不保證安全。
原文
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.