/marketing-psychology
把心理學原理套進行銷決策——定錨效應、社會認同、稀缺效應這類影響人怎麼下決定的機制，幫你理解某個手法為什麼有用，或反過來運用在自己的行銷上。
- 安裝次數
- 16.9 萬
- 專案星數
- 5.8 萬 ★
- 授權
- MIT
- 專案更新
- 2026-10-31
什麼時候用
想知道某個行銷手法背後的心理學道理、或想幫文案加點說服力時用；套進頁面交給 cro，套進定價交給 pricing。
怎麼裝
npx skills add https://github.com/coreyhaines31/marketingskills --skill marketing-psychology安裝前請先看過原文內容。中文說明是 AI 翻譯，不保證安全。
原文
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.